When you become an Avon Consultant, you are joining a company with more than 130 years of experience and has one of the biggest market shares in the beauty industry. The initial investment to sell Avon is extremely low, as are the ongoing costs. Avon is a unique opportunity in that the product line is so extensive and constantly changes. Though their products are still strongly focused on cosmetics and beauty products, you can now find a little bit of everything in their weekly campaigns. Their main sales strategy is not a party plan, but rather your earnings are primarily generated through personal sales and creating a team.
Avon Representatives are heavily involved “in grassroots movements to help raise awareness and funds for issues of health, safety, and well-being that are important to women.” The Avon Breast Cancer Crusade and Speak Out Against Domestic Violence initiatives have helped raise hundreds of millions of dollars through the sales of special products and donations.
If you chose to join Avon, you will be joining a network of close to 6 million Avon Representatives located all across the globe. This is possibly one of the most popular direct sales makeup companies around. Avon products can be purchased online through a consultant’s website, or directly on the website.
Compensation: Earn 40% on earnings/sales in your first 6 orders. You can also earn up to 12% of your team's sales. Representatives generally do not have to pay Avon for product orders until their customers have paid them directly. Avon has set a minimum order threshold of $50 to make a 20% commission. If you sell 49.99 or less, you make 0% commission.
The commission earning chart is as follows:
- $0 – $49.99 order size: 0% commission
- $50 – $149.99 order size: 20% commission
- $150 – $294.99 order size: 30% commission
- $295 – $439.99 order size: 35% commission
- $440 – $924.99 order size: 40% commission
- $925 – $1,574.99 order size: 45% commission
- $1,575 + order size: 50% commission
Start-Up Costs: $25 is all it takes to get started with Avon. This includes samples, marketing materials and 20 catalogs (good for 2 campaigns). Each starter kit bundle has products to match a new Representatives interest. You can also choose between the Advanced starter kit at a cost of $50 that includes more beauty and skin care samples, or the Premium Starter Kit that costs $100 with a value of $400. If you are unsure of the right kit for you, you can take a short quiz that can help you choose. Representatives are provided with tools and videos to help increase their online presence and market.
Inventory Requirements: None
Personal Website: Free
Quotas to Maintain Active Status: There is no minimum sales quota, but you do need to make a sale at least once for every three campaigns. There are 18 campaign cycles throughout the year. If you are set to inactive, you will need to contact your upline, or mentor, for reactivation.
Bonus Opportunities: Rewards, discounts and free sales tools are available for increased sales. Recognition and trips are available to top performers, as well as business development seminars that are held throughout the year. Representatives have access to health, dental, and vision insurance plans and can receive discounts on voice, data, and WIFI service for all digital devices.
Hostess Rewards: There is no company-sponsored hostess program, though individual reps are welcome to create their own.
Avon hosts networking sites for Representatives, their customers, sales leaders and others to help provide a safe place online to share and connect with others. Avon representatives can receive demo prices on upcoming products and they can purchase different beauty collections at a discounted price to help promote their business through their first seven campaigns.
After a certain number of campaigns, there is a cost for purchasing catalogs. However, it's pretty inexpensive. And with direct sales, no unused catalog goes to waste. These can be left discreetly around town to generate interest. With Avon being a well-known company, and their product line being consumable and constantly changing, it is easy to generate recurring sales from existing customers. However, with the new commission earnings chart, it might be more effective to grow your team and earn commissions on your own sales and theirs.